- Anthony Gomes
Smart and effective keyword research is always what leads to great SEO! It is natural that the way most people will come across your website is by typing in a set of keywords on the search engine of which they have a query.
Today, several firms and digital marketers invest in quality and effective keyword research. Since this area is a vast one, sometimes it becomes tough to ascertain whether you are going the correct way. This is where Media Fx, has five useful tips to share. Specializing in SEO and digital marketing services, Media Fx has the correct know-how on this subject and here are the five useful guidelines that the company shares.
Pause and ask questions:
Prior to starting anything, it is essential to ask what is it that you or your client’s brand wants to be ranked for. The main objective is to have a clear understanding of the business and what it provides to go ahead. When you have realized this, you can have a glimpse at the concerned website. In case it sounds helpful you can route out the primary service or product offerings in the form of a flow chart. This will provide a rough design of the potential keywords that you should be searching. Going forward it is a good idea to inquire about the key pages and how it does chronologically flow. When you have a clear idea about the present structure, concentrate on the website as it will further assist in researching on target keywords.
Utilize what you have:
Prior to moving towards the long set of keywords, it is always better to keep a tab on the information that you already possess which will further assist you to know what the users are looking for. You might have offline and online sales data for all your services and products offered. This information might be significant relevant. You can further go ahead and ask other questions such as the location of your customers and also the services and products that are working in that location. There’s a chance that you would be making use of the data for many other marketing initiatives, i.e. for SEO as well as keyword research!
Not to get limited by volume:
Every time you are attempting keyword research, it is rather very easy at times to be blinded by volume. All the users are waiting to purchase your product, isn’t it? One of the things that you will be required to know about keyword research is the concept of the head, body and the tail. These happen to be the few terms that have got high search volumes by itself. However, the buying intent rests on the tail similar to most of the overall search volume.
Rule over a small section:
The job of a concentrated SEO is to offer the best ROI. For this, it is essential to find a chosen section and then rule the same. If your business offering is in your own hands, then you must be utilizing the data you already have and you must have started keyword research as well. Hence, you must have a notion about multiple channels as well. Prior to making a decision, there are few inter-related points that you ought to consider – For instance the competition as well as the available budget. You budget here is going to determine how vast your niche is going to be or rather how many niches are you willing to own. Furthermore, if the budget enables you might as well concentrate on the majority of keyword subsets inside a section. This will bring an added advantage of creating a domain authority for the head and body terms belonging to you.
Make use of common sense and instincts:
The best tool for keyword research is instinct and your own sense as well! All the tools aren’t going to be absolutely precise and correct. For instance, the Keyword Planner Tool by Google at times defaults to making use of averages over a span of 12 months for the search volume data. Hence, all you need to do here is exercise your own intelligence as well.
Therefore, being a professional SEO company Media Fx suggests keeping these 5 essential points handy when it comes to the effective keyword search.