- Anthony Gomes
If your business is to do with the online domain, then you certainly can’t ignore social media. And one of the best platforms is Facebook, which is not just a prominent site for individuals to connect with friends and influencers, but also for brands and companies who want to boost up their online and social media presence. However, to make this work for you, it’s essential that you join hands with a professional SEO company. Otherwise, you might as well start implementing social media marketing tactics either the wrong way or not know what your online business requires in general.
Having said that, it is important to figure out the reasons for which it’s imperative to have a Facebook business account.
1. You have access to a wide user base: In the recent times, Facebook has announced that it has crossed 400 million members. And this makes Facebook a prominent social networking site to join and interact with like-minded people. So when you have your business listed on Facebook, brand awareness and increased brand visibility is what you can expect.
2. The average user spends at least 55 minutes on a daily basis: User engagement has a crucial role to play in Facebook marketing. Research shows that an average Facebook user spends as much as 55 minutes on this site on a daily basis. This encourages brands to place their products and service online here and get noted faster than any other site.
3. The Facebook Fan Box is becoming all-encompassing: One can say, that it’s still developing, but the Facebook Connect of Facebook Fan Box, is one of the prominent features of this site. This simple tool empowers the recipients of your email newsletters, YouTube video watches as well as the online visitors to be a fan of your company, without connecting to Facebook.
4. Even an average user has as many as 130: Social media is known for its fake user profiles and users that are nothing but bot, with no social activity online. These users contribute in no way to the brands. However, an authentic but average user in Facebook comes with as many as 130 friends to start with. There your brand has the chance to expand more as there will be people to watch your posts, like it and share it with their 130 friends, which call for more brand awareness and visibility.
5. Facebook has introduced a selling option as well: Individuals who want to do online business can make the most of the Facebook sell option. As you browse through this tab, you will get to see various deals that are available on Indian ethnic wear, western casual wear, Indian ethnic jewelry single pieces and jewelry set, cosmetic goods, skin care products, mobile and camera devices along with attractive accessory deals as well. The users have the chance to browse through these deals and select the one they like and earn good discounts as well.
6. The feature of personalized news feed: In the recent times, Facebook shifted to an algorithm generated news feed that indicates that simply because someone happens to be your fan, doesn’t imply that they will keep a track of all the wall posts and the status updates. However, the news feed includes content which Facebook anticipates that you are going to appreciate, depending on the interactions that you’ve had in the past. This in a way a considerable percentage on premium on posting only those content that’s interesting and engaging and would attract the maximum number of likes, comments and shares. If you till date haven’t given much importance to the content engagement results using Facebook analytics, now you should. This would enable you to know which content type works for you and play around your content management policy accordingly
All these guidance cannot be arrived at if you don’t have an ace service provider guiding. So browse through the list of professional SEO companies and select the one you like best. This company, with its team of expert SEO professionals, will address your social media marketing agenda and help you use and leverage Facebook in useful ways so that you can enjoy increased web traffic and better profits as well.