- Anthony Gomes
If you have been following the digital marketing domain then you will know that Local SEO is something that has become the buzzword today! And even as companies and start-ups proceed towards local SEO initiatives, this process too has some of the challenges and pitfalls that you should be aware of. Media Fx, a reputed digital marketing company in India has identified few common SEO backlogs which digital marketers and start-ups should be aware of.
Having impractical expectations:
It’s rather impractical to expect that you will be able to out win all your competitors in a day! Don’t get carried away any agency that promises something as bizarre as this as a part of your local SEO package and plan. Instead, start the more pragmatic approach and know that you have to survive and make your name where there are already similar market players who are already doing well! So it is a smart move to opt in for PPC if you wish to make the most of the online traffic.
Absence of demand:
The expert SEO professional also won’t be able to make up for a business idea which is the non-starter! Do you know if your city has the requirement for yet another Laundromat with almost a few being accessible in the locality and yet another bookstore, a vegan restaurant when almost 1% of the people dine in that way? Perhaps no, perhaps yes! However, you can set up the demand with great marketing and service, but you shouldn’t keep expectations from your Local SEO marketer to switch the game for you completely! Your business research comes first and the SEO i.e. Local SEO is a follow up on that.
Absence of a clear thought:
If you aren’t being able to articulate the value proposition of your entire business within a few words, then you can’t expect your marketers to get your business as well. Daily the agencies get to hear from the business owners who are not able to communicate what their business offers and that would be some value addition to the public. Though on one hand, the good marketers are able to assist a company fine tune its message for the greater impact it is essential that the local business owner should research his/her own geo-industry first to realize what is it that makes the company a valuable one. It could be that they provide the fastest service in town! So whatever is the USP it is essential that the company should first be in the complete clarity of it and then have the same communicated to their digital marketer who’s looking into the local SEO and work accordingly.
The Multi-site approach:
The act of creating many websites to present various locations or multiple services in a business is essential seen in local commerce. This initiative usually branches from the get ranked on a broader basis of the precise match domains! However, there are several reasons as to why this initiative isn’t very much endorsed by the experts that comprise of the following:
- The marketing initiatives diverse out in a rather slim way, that gets divided up all across various sites rather than getting focused on establishing one single brand.
- Duplicate or thin content as it is called that is the outcome of the absence of resources to be managed over one website.
- The probable NAP uncertainty that results in the local ranking issues just in case the same name, phone number and address starts appearing in over one website.
- A basic dishonesty where one single business aims to fool the customers to make them think it’s a team of many companies. Hence, with rare exceptions, it is always smart to invest all your attempts towards creating one single brand in only one website so that it’s effective.
It is always suggested that you don’t sign up for any kind of marketing or hosting service that works towards restricting the size or the SEO scopes of the website that you’ve created or that leads to your business assets to be in hostage by a specific service provider.
Being a digital marketing company in India, Media Fx suggests keeping in mind these local SEO hassles in order to steer clear of any business complications.