- Anthony Gomes
Over the last year or so, there have been some interesting trends observed in the sphere of search engine optimization. While the dynamic SEO industry has been going on through some important changes in the recent times, there have also been some consistent trends such as content production and relevance, general user intent, architectural and technical factors; user signals from the own product sets of Google and of course the backlinks. However, there has been a change of attitude when it comes to the backlinks. The top 10 SEO company in India have noticed that while the quantity and quality of links redirecting into the pages of a particular site from the other sites are still considered important, they certainly are not held with the same level of reverence as before. Depending on the type of the search query that is entered, the maximum search results might not have larger numbers of links associated with it than the other pages that have good ranking. Online marketing company Media Fx investigates the possible factors that have led to such changes.
One of the major factors that have influenced this changing perception about backlinks is the rising use of mobiles along with increased prevalence of app usage and social media sharing. These factors have changed linking behaviors that have been traditionally associated with desktop rankings and their values. While the backlinks still remain as a critical part of the search algorithms, they are now considered to be one of the multiple factors affecting search engine rankings and certainly not the principal driving force that pushes the webpages to the best Google rankings.
A number of studies have also been conducted to investigate such changing focus of the backlinks in the world of search engine optimization. One of the areas that have been studied by companies offering the best SEO services includes the related areas of content relevance as well as user intent. Considering the keywords used for carrying out specific searches and the personalization elements that are applied to them, Google may actually treat the intent for specific searches by different users to be different and unique and come up with unique search engine results. While Google has been stressing the importance for SEO companies to focus more on content creation and less on keyword usage, the crossover point for content relevance primacy and keyword dependence has not yet been felt, at least not until now. In fact, the keyword is no longer the most important factor when it comes to determining actual ranking for some search query. The analysis carried out by top 10 SEO company India show that the quality and relevance of content are the primary driving forces that influence Google ranking.
Along with content marketing, companies offering best SEO services believe that they need to focus on a number of other technical factors that are going to influence ranking increasingly as time passes by. These factors include site speed, file size, internal linking, HTTPS hosting as well as mobile-friendliness. Experienced SEO firm Media Fx believes that apart from the all-important technical requirements, there is not going to be any specific benchmark values or factors that are going to universally affect SEO rankings as before. There are also going to be certain other factors that influence SEO rankings. For instance, websites that do well in SERPs are also likely to do well in social media ranking, and they are going to mutually influence each other. HTTPS encryption, which offers higher security features, will also increasingly become more important in the coming years.