- Anthony Gomes
The little phrase “Content is King” is something that almost one has heard in the online marketing and digital landscape! However, even when this phrase seems to be very common still there are many who aren’t really aware what the implication of it entails. It is true that anyone can come up with content online! But to be able to generate value based content that is going to make a difference in the reader’s mind or life or offer him/her something to ponder on is something that needs planning and strategy. Hence, content marketing today has become an integral aspect of digital marketing services in India.
Reason Why Content Marketing is Essential:
In the 21st century online landscape, the users have a huge deal of data to deal with. The instant access to the data that is needed has made customers indeed very powerful. Whenever something is researched one, people want the precise data they are searching for and something unique and useful as well. That means, specific, credible and instant answers are the need of the hour. This is where the concept of quality content walks in.
The way Content and SEO works hand in hand:
To expand your business it is important to generate sufficient traffic to the website! This gets done using a wide range of SEO processes. And generating quality and value-based content is also an SEO tool keeping the purpose in mind. Search engines such as Google being the major one and others like Bing work hard to offer their users with the best online search experience. In order to attain the best experience, Google is constantly modifying its algorithm that is helpful in promoting more effective content so that websites appear at the top search for the relevant query inputs provided by the customers. In addition to that, the search engines also know that the website users today want instant answers to their questions. Also that, no customer wants to browse from one website to the other looking for answers. Hence, it is essential to marketing quality content so that web traffic increases and generates greater customer delight.
Why Good Content always Works?
You must have heard companies specializing in effective digital marketing services in India suggesting that if you are generating content, then it must be good enough! The reasons for this are that great content isn’t meant to be sales heavy and yet it has a significant role to play in the sales process. This is where the smart and effective work is needed. Customers today aren’t seeking anyone who will merely sell them products. They want to choose a brand based on their set of demands, views, and prerogatives. Though your content should talk to the target customers about the product/service or the concept details addressing their needs and also encourage ample interaction. With so much of data being easily available today, customers are aware of their position in control and hence demand much more from the brand. It is this object to generate great content that enables companies to come up with insightful interactions, relationships, and dialogues with the existing and the potential customers.
The way Content gets Associated with the Buying Funnel:
Content has a role to play in sales. Transparent and honest content is going to remove negativity from other online customer experience that passes through the buying funnel. In case of the car salesman, most business companies have often witnessed a negative string owing to the persuasion of customers all through the sales funnel. Hence, rather than catering to customer requirements and offering honest answers as well as data, there are multiple kinds of businesses that are concentrating on selling as many vehicles as possible, regardless of the customer requirements and wants. Hence, it is essential that your website content should be developed in a way that it answers what the customer is asking about and also engage the customers with any informative survey or a unique thought that would be of use to the customer.
Hence, these are some of the reasons as to why content marketing has gained its relevance and is here to stay for the long run!