- Anthony Gomes
Blogs are an essential aspect of content and online marketing! Keeping in mind its ubiquity, Media Fx is often asked by its existing and potential clients on the way to select the correct topics for blog posts. There are several aspects to consider. Being a popular digital marketing company in India, this is what we have observed in our SEO journey and suggests the clients and others.
The main objective of blog posts:
It is essential to get completely clear on the objective of the blog and what a company needs to consider in this regard. However, if you have curated a blog either on a personal website or at your client website or for a chosen project that you are engaged in recently, it is simply because you aim to attract on your visibility chart a certain section of audience, that itself is a great move. You sure do want to grab maximum eyeballs and also maximize your content by sharing it with a selected team of influencers that will help you expand your online viewer base.
You want to rank high on search engines:
Though it might not be the only objective to start a blog and share the same! But some companies and start-up use a blog to get high ranks on the search engines and also because they want to maximize on the authority and also gain the capacity to rank as a whole for the entire website as well. The blog posts are of huge help here.
In addition to that, you might also want to add on the trust and authenticity factor as a brand or a start-up company. Blog posts also help you to garner more customer loyalty, likeability and also a little bit of evangelism for your set of readers as well.
As a reference point:
Blog posts also help you to provide your existing customers or the potential ones or random viewers a reference point for your main services or product. That aside, it is also a reference point for others to drop in their views, suggestions and opinions which in turn helps you to strengthen the audience connect and create a better brand recall value.
Furthermore, if you happen to be a author, writer, contributor, journalist and the like or even a speaker or orator, then a blog post works as an online address or portal that provides your readers an access to your thoughts, ideas and content as a whole.
A call to action:
Sometimes a blog post has the aim to encourage taking a call to action, for instance buying the product, requesting a service or downloading an eBook or White Paper and the like. Other call to action can include anything from saying yes to a free trial for a service, sign up for newsletter, email list and many more.
Make a difference:
The digital space is a popular domain and a competitive one as well! There are many brands and companies that are competing to steal the meteor chunk of viewer attention with their social networking posts and articles and blogs. Hence, to be able to make the most of your blog posts it is important to select topics and highlight aspects that enable you to bring an interesting angle to your blog posts that would interest the reader and make him/her connect to your brand better.
The way an individual post should work:
Other than blog posts there are companies and individual start-ups that make several individual posts as well. So when you are arranging that one post you need to make sure that it:
- Enables your readers to fulfil any objective they have in mind
- Has been curate in such a way that informs people about something in an entertaining manner
- Inspires some linking and amplification
- Helps to create a more positive connection with your brand
Therefore, being a digital marketing company in India, Media Fx suggests that it is always important to be clear on the perspective and objective when a company or a start-up is planning its blog or individual posts. These aspects will help companies to arrange their blog posts better.