It's been almost a couple of months since you have created your website and still, you have not seen the fate of an extensive customer base. Beginning to panic? Wait! There's nothing to worry as of yet.
Before a sweat drops start taking shape on your forehead, it is crucial to identify the problem and nip the problem in the bud. This is where the concept of search engine marketing comes and this is why you must knock the doors of digital marketing services in India.
Now, what is Search Engine Marketing?
In a nutshell, SEM is the technique by which any content receives its online recognition through effective marketing and promotion strategies. So, what are these strategies that any SEO company embraces?
Simply put, these strategies come in a two fold approach –
• On Page SEO
• Off Page SEO
Let’s excavate each approach in details.
1. On Page Optimization:This approach involves all the optimization techniques that you can do on your website to give it a better SERP rating. Every professional SEO company in India embraces on Page SEO as a vital optimization technique for effective optimization.
Here’s what On-Page SEO comprises of,
a. Keyword Research –Keywords are the anchor terms or phrases that help Google find a piece of text against a search hit. For instance, if you have a website selling books in London, then your website pages must contain the keywords, "online bookstore in London", "fictional bookstore in London", "London bookstores" and similar indentations.
b. Meta Title & Description –Open a site, mouse over the new tab portion where the name of the website is given – a text appears. This is the Meta Title. Search a random phrase in Google; see the texts in black under the blue headers? Those are the Meta Descriptions. Companies providing digital marketing services in India stress on carving out SEO friendly Meta Title & Descriptions.
c. Blogs –The best digital marketing company in India will ponder on providing your website blogs with daily updates. Google acknowledges websites providing fresh contents as useful and gifts them a higher rank.
So, next time, ask an expert to pen down a few blogs for your site.
2. Off – Page Optimization:Off Page, Optimization incorporates a litany of strategies and techniques under its belt. Some of these include,
• Posting to Article Submission directories.
• Blog Commenting/ Forum Commenting.
• Posting in Press Release Distribution Sites.
• Social Media Posts.
The primary motive of Off-Page SEM is to secure backlinks to your site. Backlinks are votes of trust from other websites to your online venture and serve as a key tool in bringing escalating your visibility.
Another crucial aspect of acquiring backlinks is exploiting the power of social media platforms.
Any reliable and professional SEO company in India will identify the importance of posting on Facebook, Twitter, Google+, LinkedIn and similar sites and provide services for the same as well.
So, you can see that the above points clearly sum up the need and efficacy of SEM in promoting your venture to the corners of the internet.
Therefore, make no more delay! Contact the best digital marketing company in India today and witness your website climb up the SERP ladder in no time.