- Anthony Gomes
The Importance of Content Library in a Content Marketing Strategy
Content marketing is considered to be one of the most important cornerstones of a well rounded digital marketing strategy. Unless a company invests in a comprehensive contact marketing strategy, he or she can never really expect to have a strong foothold in the online world. A company like Media Fx that specializes in content marketing services can offer top quality support to a client firm, allowing it to develop a strong content base that would help in effective promotion of the brand. By taking into consideration the specific needs of the company, the content development firm can create effective content which can help to generate the maximum traffic for the website.
Over the last few years, the whole scope of content marketing has improved to a great extent. While at one point of time content development was seen mainly as a means to manage the company’s blog site, nowadays it has become instrumental in developing large scale content libraries and brand newsrooms that help to make the most of a digital marketing or social media marketing campaign. These content libraries are developed by a social media management company or a public relations agency that is well aware about the latest online marketing practices.
Importance of a Content Library and Newsroom
In order to make sure that a social media campaign is implemented strategically, it is necessary to back it up with solid content. Well developed content forms an essential part of any type of social media campaign. Backlinks should be included with at least 70% of outbound social media content posts that directs to the main business site. Statistics reveal that brands that make the most effective use of content marketing can enjoy 7 to 8 times more traffic than the companies that do not have the best content in their sites.
The 8% increase in traffic on the brand is one of the primary reasons why a company needs to focus on developing an excellent digital footprint and content marketing strategy. Companies offering social media marketing services can develop customized content strategies that can improve the business prospects of their client firms. The target customers may have a lot of questions regarding the business and the products and services that it has to offer. The content presented in the site can help to resolve some of these questions and get the customers interested in investing in the products and services. Well thought and written content can garner much more exposure for the brand than other traditional means. It can also help in developing greater trust among the customers which can ensure the success of the brand in the years to come.
Developing a newsroom or a content library takes plenty of content. However, this task can be easily carried out by a company excelling in social media management or digital marketing such as Media Fx. These companies can create custom content that can be posted in various sites. With new progress in the sphere of online marketing, the differences between social media, PR and marketing are quickly fading away.
A content library or a newsroom is a storage space for digital information that includes all types of content that can be used by the company for effective promotion of the business firm. Any highly successful brand makes use of a large scale content library as it helps them to plan and execute content in the most effective manner. The content library can contain everything from written text like press releases, blogs, articles, classifieds and snippets to white papers, images, infographics and videos. Many Fortune 500 companies also have dedicated websites that are meant only for the journalists and editors. A common practice for these large companies is to have a consumer newsroom; a social media library or “home” and a media center meant for journalists.
Content that can Produce the Desired Results
Many companies have the requisite infrastructure and resources for developing effective content for their end users. However, they are still not sure as to what type of content they should create so that it brings them maximum success. In order to develop effective content, the business owners should discover all keywords that are relevant to the business and use them in a strategic manner to generate greater traffic. The business owners should also consider the methods used by the target users to find a company that they need for solving their own requirements. The best type of content makes use of long form and short form keywords, solution-based keywords, problem-based keywords as well as casual language. The content should be user friendly and marketable so as to produce the best results.
How can a Publicist help in Developing a Content Library?
Companies offering social media marketing services and public relations agencies have in-depth knowledge about what should be included in a content library and what should be avoided. The content library should include content that provides customers with effective solutions to their queries. They should also help to manage the most critical challenges associated with customer management. By providing smart content to the customers, it is possible to make them well informed decision makers. This would naturally result in more number of highly qualified purchasing decisions as well as bringing in of new clients. While many business firms choose to develop completely new content with the help of experienced writers, there are also those who choose to transform old contents into new blog posts. When done correctly, this second method can also help in securing backlinks and increasing SEO.
Distributing Content at the Right Venues
The whole point of creating the content library is to distribute it at the right places so that it can produce the best results. After the content library has been properly set up, it is important that the content is made available to a large number of distribution points. This means that the content library should be integrated with the company’s newsroom, email marketing, blog site, and all the social media accounts such as Instagram and Snapchat and even FaceBook Live. The freshly developed content should not only provide customers with entertaining reading material but also educate and enlighten them about the products and services offered by the company. The content should encourage the audience to take direct action and make informed purchasing decisions. This can help in generating immediate results and bring the profits that the company hopes to achieve. The content should also be placed in such platforms that allow the readers to like and share the content so that it may be viewed by others as well.
Hiring a Content Writer
A company specializing in delivering content marketing services to clients can come up with effective content for the maximum promotion of a company. These companies have media-savvy specialty writers that can come up with content well suited for the target audience that a company wants to impress. Whether it is appealing to housewives, teenagers, or any other customer segment, these writers can create content that appeals to the imagination of these readers. The writers are well aware of the needs and concerns of the people for whom they are developing the content and so they can write blogs and articles that appeal to the sensibilities of the people they are writing them for.
Formatting the Content
Correct formatting of the content is as important as writing the actual content. If a site presents content in a way that is interpreted as unreadable or too long by the audience, then they will skip the content even if it is well written. Many websites fail to create the desired response exactly for this reason. The writer should consider the mindset of the audience for whom they are creating the content. By thinking about their possible responses, they can format the content in a way that seems most appealing to the prospective customers. While some audience loves to go through journalistic style articles, there are those who would want to read content that include short sentences with bold headings. For those customers who would rather love to watch videos instead of going through a lot of text, effective video marketing solutions should be used to appeal to their sensibilities.
Popular Content Forms
Some of the forms of content that have recently been deemed as most effective include the following :
YouTube : As video marketing becomes more and more common, more numbers of companies are taking to YouTube when it comes to marketing their brand. It has been found that a well made video often creates a stronger impact in people rather than long paragraphs of text.
Twitter : Twitter offers one of the most effective ways to promote a content. It has been found that written content that is further accompanied by images can generate the maximum positive response. The visibility of the content can be further enhanced by tagging the contributors and leveraging the hashtags.
FaceBook : FaceBook is a great platform for promoting certain forms of content in the most effective manner. The underlying theme or idea of a brand can be best communicated with the help of FaceBook. It also helps to build a strong brand following.
LinkedIn : LinkedIn is a powerful social media site for B2B marketing. Most leads for B2B marketers are generated by LinkedIn. By posting the latest updates about a company on the LinkedIn page, interest can be incited among the target audience for the latest offerings of the brand.
The content strategy developed by the brand should help the firm in generating the maximum positive response from the end users. By making the most effective use of the content library, it is possible to get past the market competition and enjoy maximum profits.