- Anthony Gomes
A website without proper content is incomplete! It needs the essential content for the service or product you are offering for others to read the same and get interested in browsing it. According to most professional SEO companies here are a few reasons as to why content marketing is an integral part of the digital marketing landscape.
Reasons why it is important for customers:
Our online visitors or customers today have a strong inclination for quality and rich information. They, however, aren’t comfortable with a “hard sale” choice. Most people research on the service and products they want to opt-in for prior to buying the same. Even people who shop for groceries end up comparing product details and offers.
Hence, rich content is needed so that people are able to arrive at informed decisions, yet they don’t prefer an extreme sales approach. Traditional advertising is losing its ground in the recent times. This holds true for the B2B and the B2C customers as well. Going by a study, about 70% of the customers are willing to learn about brands through interesting blogs and articles. According to a Roper Survey on business decision makers gathered that approximately 80% of then prefers to access data from detailed articles than mere advertising. This same survey highlights that almost 60% of the people found that content enables them to decide which product or service to opt in for.
Importance of content marketing for search engine:
Customers look at the search engines for their solutions to queries. At times the best scope to a bag in new customers is when they Google for a query and your company name flashes. It could be that you already have an SEO plan. And it’s also essential to know that search engine from time to time change their algorithms that are used to crawl web pages so that they are able to enhance the resulting quality of the web searches.
Google’s latest updates declare that it is essential to have good quality and rich content. Web pages having poor quality content are not good in rankings. Hence, what is required is updated content. Therefore, what is required is refreshing your old content along with publishing the new ones. This is will help in maintaining a good SERP and will also encourage people to keep coming back to your website looking for new and interesting content.
It’s essential to note here that in the attempt to upload pages, you should not be publishing low-quality content. The best way to approach this is by reading the page once to yourself prior to uploading. If something looks off here, then chances are that there’s something wrong with it. It is essential to make your content SEO-friendly as well as filled with the required information.
Reasons content marketing is essential for your business:
With a great content in your website or blog, you have a chance to establish customer relationship in an organic way and bidding farewell to the extra hardcore sales approach. This also highlights your expertise in the subject matter you are posting and automatically gains the trust of your customer and makes them look forward to your posts. A well-curated content can attract new customers to your social media accounts as well as the website, enhance your overall performance on the search outcomes and also provide scope to share your content with your friends.
Based on a recent survey that has asked 600 marketing professionals their views on the most crucial aspect of digital marketing trends in the years to come, it was found out that content marketing alone took a total count of 29.6%. It was leading from other interesting topics such as marketing automation which scored 12.8%, social media marketing scoring 8.9%, mobile marketing at 11.0% and big data at 14.6%. Though there have been reports of a company that have claimed that their social media content had accounted for major customer growth and also in the number of followers. Companies that provide blogs offer more web traffic as well.
Today, there are several professional SEO companies that are willing to help you out with an ace and customized content marketing strategy so that you are able to boost your online presence efficiently.