- Anthony Gomes
Email marketing is one online marketing tactics that are counted on by several marketers and companies. Since an email reaches the customer’s inbox fast, it can either make you gain profits or can completely make your email get overlooked in the crowd of other emails.
Does everyone want an assured response for their emails? That’s how each marketer or company curates their email. And this is where you should ensure that you stick to a method that is not extra promotional. Then you could be marked as being “sales-y”. That will not work for you at all! However, the approach that works best is letting the client know that you understand their concerns and have a solution to offer. Having this approach will also make you design your emails in a rather elaborate and informative manner that will attract your audience to you. So the best place from where you can write an email to share your marketing message is authenticity and empathy. This in itself will create a profit-generating point of view.
Today, there are several professional SEO companies in Kolkata that have come up with recommendations and expert practices to ensure that you get assured responses from your emails. Of the many practices here are the 3 important ones to consider:
Always talk about the benefit your customer can have or wants:
Every consumer upon opening an email will think – “What’s there in store for me here?”! And that’s justified. After all, as a service provider, you must have something to offer to their benefit. So addressing your consumer’s requirement right at the start is essential. So whilst generating a marketing email, make sure you keep the following pointers in mind
Address the customer’s mindset right in the subject – “What’s in it for me”
Let the email opening brief be precise, concise and not confusing
Share interesting inputs in an unbiased tone validating the action you want the reader to take i.e. reading a PDF, downloading a free MP3 and the like
Ensure that your CTA (Call to Action) is effective and short
You should attract mobile readers right at the start:
Today, there are several emails that reach an individual’s inbox every day! Hence, it’s important for your email to generate an element of curiosity. This will help your customers to look at your email over the others. Therefore, you need to “Think out of the box”. Hence, make it a point to address the mobile readers’ right at the start. Other than the subject line, you also should ensure that your subject line is interesting. The best way to do this is by addressing the mobile reader on the very first email line as you welcome him/her. This would make the reader feel more engaged. And further, take the help of SEO to make vital adjustments with keyword placement.
Always ensure that your email grammar and language flow is correct:
This could appear like a traditional guideline, but it’s essential to have the best email content. Whilst creating an email, keep a tab on the following:
Assess systematically and check for any spelling errors in the customer’s name. Because, if by mistake there’s an error, regardless of how profitable your pitch is you have disappointed the customer with that little error.
Ensure there are no spelling errors in the entire email
Also ensure that the email has right grammar i.e. the correct tense, adjectives, nouns and the like
Having an error-free email creates a lasting impression. Sometimes even if a customer isn’t interested in your pitch, will recommend your email to someone else! This way you can gain word of mouth publicity as well. So go ahead and generate a correct email making use of these tips. To start, you simply need to think about what your customer wants and go ahead with the flow.
Today, there are several digital marketing company in India that has been helping a huge volume of their clients to generate the correct email marketing strategy. The first objective of email marketing is to get the email correct. And for doing that you simply need to make the most of these 3 simple guidelines and have maximum success with your email.